Notes from Newcastle

April 2, 2015

A plea to #hashtag it

Newcastle is suffering from an identity crisis.

No, I’m not talking about anything that the city is or isn’t doing. This crisis, it so happens, is simply out of City Hall’s control.

The problem would best be described as a “social media identity crisis.” Go ahead; search ‘Newcastle’ on Twitter. What do you see?

You’ll likely see a lot of tweets about Newcastle United FC, a soccer team in the English Premier League. Though the majority of Newcastle tweets are about the Magpies, they, incidentally, have nothing to do with our Newcastle. Read more