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A
D V E R T I S I N G
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Our business is helping your business
succeed! |
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Circulation |
Community Profile |
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Preprint Specifications |
Special Sections |
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Ad Production Specs |
Testimonials |
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Guidelines/Policies |
Our other newspapers |
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For Information, email Advertising Manager Jill Green
jgreen@isspress |
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Frequently Asked Questionsá |
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When does the Newcastle
News get published? |
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The first Friday of the month. |
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What is the deadline
for placing an ad? |
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Space reservation deadline is Tuesday, ten days
prior to publish date. Camera ready materials
deadline is Thursday, eight days prior to publish
date |
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What does an ad cost? |
| Ad cost is
based on the size of the ad (number of column
inches) and the ad frequency. Call the advertising
department for rate information. 425-392-6434, ext.
229. For classified ads, use ext. 222. |
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What is a column inch? |
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A column inch is the basic building block of all
ads. A page has five columns across the page and
each column is 2 1/6Š wide. The size of an ad equals
the number of columns wide multiplied by the number
of inches tall (1Š to 13Š). For example, a ‹2x4 adŠ
is 2 columns wide by 4 inches tall or 8 column
inches |
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Who do I call to place an ad? |
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425-392-6434, ext. 229 to reach the Advertising
Manager. |
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Can I get a discount on my ad? |
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Yes, if you sign a contract. Our rate card has
discounts built into the rates based on the total
dollars you will spend during a 12 month period. We
will be glad to help you develop an advertising plan
that (1) fits your needs, and (2) helps you take
advantage of the lowest possible ad rate |
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What is a short rate? |
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A ‹short rateŠ is the amount
you will pay if you do not complete your annual
contract. It is the difference between the open rate
and the reduced column inch rate you were invoiced
for your advertising. Should you cancel your
contract before completion of your contract, you
will owe that amount for each ad that has run. |
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Can you produce my ad for me? |
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Yes. Our production department
can produce your ad at no charge, and provide you
with a proof prior to publication. |
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If I produce my own ad, what
type of files do you accept? |
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We accept only PDF files, and for color ads, CMYK
PDF files. We accept them electronically or on disk |
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Do you have a rate for
non-profits? |
Yes. It is
available for 501-C3 corporations that are not in
competition with like businesses. For example, a
church-run pre-school must compete ‹on the same
playing fieldŠ as other pre-schools, and would not
be eligible for the
non-profit rate. A church itself would qualify. |
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Do you accept inserts? |
Yes. Rates
vary depending on contract level, circulation and
page count.
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Can you print my insert for
me? |
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No, we do not print inserts. You will be responsible
for getting your insert printed and delivered to our
printer in Kent. |
