Newcastle boy stars in local commercial

October 3, 2014

By Christina Corrales-Toy

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Contributed Newcastle resident Max Willoughby, 9, stars in his first TV commercial, a promotional ad for the upcoming Seattle Auto Show.

Contributed
Newcastle resident Max Willoughby, 9, stars in his first TV commercial, a promotional ad for the upcoming Seattle Auto Show.

Newcastle resident Max Willoughby is a performer.

Whether it’s an impromptu show on the Lake Boren Park stage or a dramatic display on the Coal Creek Family YMCA basketball court, 9-year-old Max is never short on theatrics.

“We knew he had acting talent when he pretended to fall and be knocked out during a YMCA basketball game,” mom Tina Perkins said. “They blew the whistle, stopped the game and ran out in the court to help him.

“I had to carry him off the court so I didn’t look like a bad mom, but I could see him sneaking little peeks, proud of his dramatic exit from the game.”

The next week his parents signed him up for drama classes.

It appears the classes are paying off, because Max was booked for his first TV commercial, a promotional ad for the upcoming Seattle Auto Show.

In it, Max plays a boy weaving in and out through an obstacle of ever-moving cars as they suddenly appear bursting out from the ground.

The commercial utilizes CGI and was shot completely on green screen, so Max had to pretend that cars were magically appearing out of the floor and flipping all around him.

Max’s favorite part of the shoot, his first ever paying gig, wasn’t the acting, though — it was the green room.

“He liked the green room because it was totally full of food — the perks of being an actor,” his mom said.

The 9-year-old, who attends the Open Window School in Bellevue, said he’d enjoy pursuing a career in the acting industry, especially one that allows him to write and direct his own works.

“I like role-playing,” Max said. “I like being a character version of myself.”

The Blue Plate Digital produced commercial began airing Oct. 1 and will continue appearing on local TV stations through Oct. 19.

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