Editorial: City never needed a brand or chartreuse signage

May 7, 2010

By Contributor

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Thank you, City Council of 2010, for righting a wrong.

Newcastle never needed to be “branded” with new logos, and it never needed unreadable (and therefore unsafe) chartreuse signs. The branding plan might have seemed like a good idea at the height of the Eastside’s growth years and Newcastle was on the verge of developer interest in the downtown. But that was then and this is now.

The brand that was selected just didn’t work, and it spiraled out of control. Throwing out the chartreuse street signs and other design changes — and the nearly $200,000 expense — surely makes taxpayers sick to their stomachs. No one wants to witness such in-the-eye government waste, but in this case, the view is better off in the long run with a return to the time-proven, high-contrast, green-and-white signs.

We hope the only discussion we hear in the near future about “branding” Newcastle will be more in line with a vision for strengthening the community from the inside out. Outsiders will get the message.

Library plan to move forward is welcome

We have to hand it to the King County Library System for trying to do something different with the Newcastle Library. But once again, the recession has interfered with the best-laid plans.

The Newcastle Library has been planned to be a multiuse project, combining multifamily housing along with the library. The public-private partnership was innovative, and may still go forward — someday.

But Newcastle needs a library now. Actually, the library was needed a decade ago and approved by voters six years ago.

Moving forward without the housing component in a phased development is the right choice. Leaving a question mark on what phase two might be is appropriate, given the uncertainty of the market and the city’s future needs.

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One Response to “Editorial: City never needed a brand or chartreuse signage”

  1. Joe Beer on May 17th, 2010 10:01 pm

    Yes, thank you so much for voting to dump the awful chartreuse signs and childish logo; cann’t wait to the old ones back.

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